Is SBUX near its 200-week EMA?
No. SBUX is 5.8% above its 200-week EMA ($99.37 against $93.94, 1.0 weekly ATRs above) at the scan of 21 Oct 2026. Weak long-term trend: the 50-week EMA is above the 200-week, but the 200-week EMA has risen less than 8% in two years, so the long-term trend is flat rather than rising. It has touched the 200-week EMA 4 times since Aug 2020, most recently in Sep 2026; 52 weeks after a touch, price was above the touch level 2 of 3 times, median +5.3%. The 50-week EMA is $97.90 (price +1.5% from it) and the weekly DeMarker is 0.25, neutral.
What the numbers say
The 200-week EMA itself is up 3.0% over two years, close to flat for a long-term line. Weekly closes have been above the line on 70% of the 324 weeks measured. At its touches the weekly lows went a median 6.4% under the line within 13 weeks, and a weekly close fell below it within four weeks on 4 of 4.
Every touch of the 200-week EMA since Aug 2020
From 324 weeks of weekly bars. A touch is a week whose low reached the 200-week EMA after 13 weeks above it. Each row shows how deep the lows went in the 13 weeks after, whether a weekly close fell below the line within four weeks, and where price closed 13 and 52 weeks later, against the EMA at the touch.
| Touch week | 200W EMA then | Deepest low, 13 wks | Weekly close below | 13 weeks later | 52 weeks later |
|---|---|---|---|---|---|
| 21 Sep 2026 | $93.87 | −6.9% | Yes | not yet | not yet |
| 16 Dec 2024 | $91.71 | −5.9% | Yes | +5.8% | −3.7% |
| 25 Sep 2023 | $92.43 | −3.5% | Yes | +3.9% | +5.3% |
| 21 Feb 2022 | $88.88 | −23.1% | Yes | −13.7% | +14.3% |
Source: Yahoo Finance weekly bars, split-adjusted, read by the Trade Desk's Portfolio Builder scan twice a day. EMAs are exponential, as on TradingView. Open the weekly chart on TradingView.
How to read the 200-week zone
The Desk's Portfolio Builder reads three things together: the 50-week EMA above the 200-week, the 200-week EMA rising at least 8% over two years, and price within one weekly ATR of the 200-week line. SBUX does not meet all three right now: the 50-week EMA is above the 200-week, but the 200-week EMA has risen less than 8% in two years, so the long-term trend is flat rather than rising. The weekly DeMarker adds the momentum read: at 0.25 it is neutral now. This is a long-term, no-leverage way of reading a chart, not a signal to act on.
The whole universe, scanned twice a day
The Portfolio Builder in the Desk reads 954 stocks, funds and coins against their 200-week EMA at the London and New York opens. The free section shows the Markets tab and the weekly letters.
Open the free section →FAQ
What is SBUX's 200-week EMA?
At the scan of 21 Oct 2026 the 200-week EMA was $93.94 and price was $99.37, 5.8% above it.
How many times has SBUX touched its 200-week EMA?
It has touched the 200-week EMA 4 times since Aug 2020, most recently in Sep 2026; 52 weeks after a touch, price was above the touch level 2 of 3 times, median +5.3%.
Is SBUX's weekly DeMarker oversold?
The weekly DeMarker (14) is 0.25, which is neutral: below 0.20 reads oversold, above 0.80 overbought, and anything between is neutral.
Is SBUX in a long-term uptrend?
Weak long-term trend: the 50-week EMA is above the 200-week, but the 200-week EMA has risen less than 8% in two years, so the long-term trend is flat rather than rising.