Is KO near its 200-week EMA?
No. KO is 33.3% above its 200-week EMA ($93.49 against $70.13, 7.0 weekly ATRs above) at the scan of 21 Oct 2026. Extended above the 200-week: price is more than four weekly ATRs above the 200-week EMA, in a rising long-term trend. It has touched the 200-week EMA twice since Aug 2020, most recently in Sep 2023; 52 weeks after a touch, price was above the touch level 1 of 2 times, median +12.1%. The 50-week EMA is $81.34 (price +14.9% from it) and the weekly DeMarker is 0.84, overbought.
What the numbers say
The 200-week EMA itself is up 17.6% over two years, a steady long-term rise. Weekly closes have been above the line on 98% of the 324 weeks measured, so a touch has been rare. At its touches the weekly lows went a median 4.9% under the line within 13 weeks, and a weekly close fell below it within four weeks on 1 of 2.
Every touch of the 200-week EMA since Aug 2020
From 324 weeks of weekly bars. A touch is a week whose low reached the 200-week EMA after 13 weeks above it. Each row shows how deep the lows went in the 13 weeks after, whether a weekly close fell below the line within four weeks, and where price closed 13 and 52 weeks later, against the EMA at the touch.
| Touch week | 200W EMA then | Deepest low, 13 wks | Weekly close below | 13 weeks later | 52 weeks later |
|---|---|---|---|---|---|
| 25 Sep 2023 | $56.90 | −9.4% | Yes | +3.6% | +26.2% |
| 3 Oct 2022 | $54.25 | −0.4% | No | +16.9% | −2.0% |
Source: Yahoo Finance weekly bars, split-adjusted, read by the Trade Desk's Portfolio Builder scan twice a day. EMAs are exponential, as on TradingView. Open the weekly chart on TradingView.
How to read the 200-week zone
The Desk's Portfolio Builder reads three things together: the 50-week EMA above the 200-week, the 200-week EMA rising at least 8% over two years, and price within one weekly ATR of the 200-week line. KO does not meet all three right now: price is more than four weekly ATRs above the 200-week EMA, in a rising long-term trend. The weekly DeMarker adds the momentum read: at 0.84 it is overbought now. This is a long-term, no-leverage way of reading a chart, not a signal to act on.
The whole universe, scanned twice a day
The Portfolio Builder in the Desk reads 954 stocks, funds and coins against their 200-week EMA at the London and New York opens. The free section shows the Markets tab and the weekly letters.
Open the free section →FAQ
What is KO's 200-week EMA?
At the scan of 21 Oct 2026 the 200-week EMA was $70.13 and price was $93.49, 33.3% above it.
How many times has KO touched its 200-week EMA?
It has touched the 200-week EMA twice since Aug 2020, most recently in Sep 2023; 52 weeks after a touch, price was above the touch level 1 of 2 times, median +12.1%.
Is KO's weekly DeMarker oversold?
The weekly DeMarker (14) is 0.84, which is overbought: below 0.20 reads oversold, above 0.80 overbought, and anything between is neutral.
Is KO in a long-term uptrend?
Extended above the 200-week: price is more than four weekly ATRs above the 200-week EMA, in a rising long-term trend.